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No matter the size of your organization, having a planned giving website is an important way to turn supporters and small donors into larger donors in the future. However, not every organization has the time, expertise, or available funds to build out a planned giving section on their existing website.

The solution

Planned giving websites from EDS have proven to be a highly effective solution for many organizations and this product has recently been scaled up and is more powerful than ever. Our high-performance web solution fits seamlessly into your existing site, taking on the same branding and tone. With easy navigation and a donor-centric focus, this is a powerful and cost-effective way to keep your mission and planned giving options in front of donors and prospects.

Simple. Purposeful. Professional. This site is designed to educate donors on the most popular planned gifts, highlight the benefits of each option, and motivate them to contact you for more information or to explore giving strategies and ideas. The site engages donors through:

Gifts in action—a space to highlight your organization’s mission and accomplishments and share stories of how past gifts have impacted lives

A monthly article for donors

Donor stories that highlight different situations, motivations, and giving options

Online will planner—free fillable PDF designed to help donors think through their goals and collect important information that impacts their estate planning

Custom images and pages

Gift options presented individually and within interactive tools designed to highlight their uses and benefits

Legacy society page

Calculation request form

Professional advisor page with access to our Advisor Reference Tool (ART)

Mobile-friendly design that works well on any platform

Customizable FAQ section

Ten printable brochures donors can access through a request form

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The benefits

With our planned giving website solution, you can:

Optimize communication opportunities. The site has one fundamental focus—providing donors and potential donors with enough information about gift options and benefits to create interest and encourage them to contact you.

Connect donors with the right gift plan. The site is inclusive—designed to show that your institution offers exceptional giving opportunities that can satisfy every need, goal, asset, and giving level.

Leverage our knowledge and expertise. The site is built to serve your donors while making life easier for you—this cost-effective method of creating a branded planned giving web presence requires minimal time and effort on your part, and you can rest easy knowing we will review and update the site regularly.

Customize content and branding. The site quickly becomes your site as you specify colors, submit photos, and write a welcome message for the home page. Consider adding a staff page, donor stories, legacy society information, bequest language, and more. Customize the questions and answers in the FAQ or replace them with your own.